Summary

I’m an experienced design leader who is passionate about building highly engaged creative teams. I foster a fun and collaborative design culture to deliver innovative solutions for large scale digital products. I blend strategic thinking and creative concepting with technology to create experiences that delight customers and exceed business outcomes.

Experience

Sr. User Experience Manager | Entegral
2018 – Present | Madison, WI

Entegral, an Enterprise Holdings company, is a global software firm providing solutions for the automotive claims and repair process industry.

ACCOMPLISHMENTS

  • Drive and define UX strategy and design vision across our global products.

  • Facilitate cross department design thinking workshops.

  • Collaborate with Product and Engineering teams to plan, prioritize and
    execute UX deliverables.

  • Partner with Sales to visually simplify workflows and customer journeys.

  • Lead a team of designers responsible for a consistent experience across
    our product families.

  • Pioneered the implementation of usability testing within the organization.

  • Developed a confidence based strategy to provide efficient and cost effective usability methods for the product life cycle.

  • Incorporated Lean UX, Agile and SAFe principles into the design process.

  • Provided interior design leadership for our new office building. Was responsible for collaborating across departments to understand needs and incorporate them into the design of the new space.

User Experience Manager | Entegral
2015 – 2018 | Madison, WI

ACCOMPLISHMENTS

  • Defined strategies to execute our design system for scalability and consistency.

  • Standardized tooling and processes for design efficiencies.

  • Coached a team of user experience designers and front-end engineers responsible for product design, prototypes, visual and interaction design.

Sr. User Experience Designer | Entegral
2015 | Madison, WI

ACCOMPLISHMENTS

  • Prototyped experiences for multiple products.

  • Led new creative concepts for future product development.

Founder/Freelance | Sanner Design
2007 – Present | Madison, WI

Own and manage an independent design firm providing user experience and graphic design services.

  • Run day-to-day operations on multiple projects that provide strategy, creative concepting, design and production.
  • Specializing in: branding, websites, mobile, complex applications, packaging, video storyboarding, collateral material and advertisements

User Experience Manager | Sentry Insurance
2013 – 2014 | Stevens Point, WI

Built and led a first-ever user experience team at Sentry. Responsible for building a team, creating and managing user experience strategies and execution of customer and agent digital solutions.

ACCOMPLISHMENTS

  • Grew and mentored a cross-functional user experience team including visual designers, interaction/user interface designers and front-end developers.
  • Developed user experience strategies, managed product roadmaps and executed projects from inception to launch, providing oversight
    and creative direction.
  • Created common standards to drive consistent experiences across all digital products. This included style guides, design patterns, iconography, graphic components and user experience best practice guidelines.
  • Established strong partnerships with technology and business partners to help shape product direction.
  • Incorporated Agile development practices in the creative process.

Senior User Experience Designer | Sentry Insurance
2011 – 2013 | Stevens Point, WI

Provided user experience solutions that are strategic, thoughtful and elegant, in order to achieve maximum impact with a deep understanding of production processes and best practices.

ACCOMPLISHMENTS

  • Led user experience design and branding on a new innovative commercial lines risk management solution, Sentry Insight (www.sentryinsight.com). Aligned product owner’s vision with input from customers to execute wireframes and visual design of web application and mobile. Collaborated with stakeholders, business analysts, developers, customers and brokers. Created branding for solution, promotional website and video. The product helped achieve all-time high customer retention, increased accounts 20% and surpassed $1B in premium in 2013.
  • Consolidated 16 different applications and tools into a one-stop-shop web and mobile application for sales agents, Sentry Sales Center. Participated in sessions with agents and sales support to gain insights and receive feedback. Provided wireframes, visual design and style guide. Created new branding which included logo, email templates and quick tip videos. The product transformed the productivity and efficiency for sales agents and sales support, saving over $13M annually.
  • Created overall design and branding of a new commercial lines customer self-service portal, Sentry Connect. Researched competitors, participated in sessions with our customers and analyzed findings to ideate top features. Provided wireframes, visual design and style guide. Created new branding which included logo, guidelines and email templates. This product increased customer productivity and satisfaction by providing easy-to-use real-time policy, claim, billing and risk management features. It gained great momentum with sales agents as a value-add tool of collaboration and customer insights.

Senior Graphic Designer | Sentry Insurance
2007 – 2011 | Stevens Point, WI

  • Provided creative solutions for all internal and external projects including websites, branding, print material and miscellaneous promotions.
  • Worked with business areas during the design process to meet business objectives.

Lead Graphic Designer | Catch-22 Creative
2006 – 2007 | Racine, WI

  • Led the design and production of branding, packaging, tradeshow displays,website design, advertising campaigns and direct mail. Provided art direction, supervised and mentored junior designers.

Client work included projects for: InSinkErator, Andis Corporation and WE Energies.

Graphic Designer | Design North
2005 – 2006 | Racine, WI

  • Provided creative concepts, design and directed photo shoots for consumer retail packaging.

Client work included projects for: Kaytee, Animal Planet, Johnsonville Sausage, American Italian Pasta Corp., Beech-Nut Nutrition Corp. and Birdseye Foods.

Graphic Designer | Marx McClellan Thrun
2004 – 2005 | Milwaukee, WI

  • Provided creative concepts, design and production for collateral material, logos, direct mail, advertisements and promotional projects. Coordinated and directed photo shoots, vendor meetings and press checks.

Client work included projects for: Johnson Controls, Briggs & Stratton and Strive Media Institute.

Graphic Design Intern| American Girl
2004 | Madison, WI

  • Designed book jackets, box sets and trading card wraps.

Proficiencies

Creative Leadership
User Experience Strategy
User Experience Design
Persona Creation
Journey Mapping
Workshop Facilitation
Interaction Design
Information Architecture
Wireframes
Prototyping
Visual Design
SAFe Methodology
Agile Methodology
Graphic Design
Branding
Package Design
Storyboarding
Print Design
Ad Creation

Tools

Adobe XD
Illustrator
Photoshop
InDesign
Keynote
iMovie
Axure Pro

Education

Associates in Applied Arts
Graphic Design | May 2004
Madison Area Technical College Madison, WI

Certifications

User Experience Certified by
Nielsen Norman Group | 2014

  • Usability Week | Austin | January 2020 – Design Deliverables, Design Tradeoffs & Decision Frameworks, Being a UX Leader, Analytics & User Experience, Managing Stakeholders
  • Usability Week | San Francisco | April 2013 – Managing UX Strategy, Interaction Design, Intranet and Integrating Social
  • Usability Week | Toronto | July 2012 – Mobile Series
  • Usability Week | Minneapolis, MN | May 2011 – Web Design

Awards

American Corporate Identity and Big Book of Logos | 2006

  • Belle City Billiard Promotions Logo

Business Marketing Award of Excellence | 2005

  • Strive Media Institute Brochure

Wisconsin Student Graphic Design Exhibition | 2004

  • Design Madison Poster